About Sweet Expo

What is Sweet Expo?

Sweet Expo brings the pages of Sweet Magazine to life in a two day live event filled with cake decorating and baking demonstrations, shopping, ideas for your next celebration, and a sweet market filled with delicious eats! It’s a must-attend day out for lovers of baking, foodies with a sweet tooth, and anyone who loves to celebrate!

Shop the latest kitchen gadgets and cake decorating tools, eat your way through a market filled with pop up bakeries, ice creameries, chocolatiers and more, and learn from local chefs and cake decorators at hourly demonstrations on our three stages.

Who are the VIPs? Where are the Celebrity Chefs?
At Sweet Expo YOU are the VIP. Sweet Expo opens it’s stages to local small businesses and up and coming decorators and chefs, you might not have heard of them before, but you’ll still learn the same amazing techniques and do-it-yourself tips and tricks for baking and decorating at home! This means that the next time you’re planning a celebration, either you’ve learned the skills you want for your sweet masterpiece, or you know a great local who can help you out! It’s our way of supporting the local cake decorating, baking, and party industry!

Will there be a Sweet Expo Sydney in 2021?
Sweet Expo 2021 will return to the Hordern Pavilion, Moore Park this August 21-22. Stay tuned for announcements on dates, what’s on, and when tickets go on sale!

How do I get to Sweet Expo Sydney 2021?
Due to the high volume of visitors to Sweet Expo Sydney, we highly recommend using public transport.

Tickets + Workshops

Where do I buy tickets?
Sweet Expo Sydney 2021 Ticket sales will be announced via email and on Sweet Magazine’s social media accounts. Special early bird pricing is available to subscribers and previous ticket holders.

I need to change the day of my ticket, what do I do?
Our friendly customer service team can help you switch the day of your ticket, when the time comes to snap up your early bird entry if you have the wrong day simply get in touch and we’ll help you out!

What’s included in my ticket?
Sweet Expo Sydney Tickets give you access to the expo – a festival of food and fun! Tonnes of shopping awaits with our pop up shops running demonstrations during the day. Wander the Handmade and Small Batch Market to discover new products and gifts while you #shoplocal and #supportsmall. Watch free demonstrations running all day at our specially located stages, spaced to keep your safe. Keep your eye on Sweet Magazine social media accounts to see Sweet Expo What’s On announcements!

Can you spend a whole day at Sweet Expo?
Absolutely! Doors open at 9am and demos start at 9:15am. With stages dedicated to cake decorating and baking there’s free demonstrations running hourly all day long. There’s hours to be spent shopping new gadgets, tools, books and more, and buying delicious treats! We’ve got lunch options too, so you can shop till you drop, then shop some more. In 2021, Sweet Expo will offer two limited sessions per day – you can choose to attend one session or both.

Should I come on Saturday or Sunday?
We know that weekends are busy and filled with sports, birthday parties, and fun family plans, so Sweet Expo demonstrations and workshops are the same on each day. Whether you come at 9am on Saturday, or 1pm on Sunday, there’s plenty to see, do, shop, eat, and learn at Sweet Expo!

Is Sweet Expo Kid Friendly?
Yes! The Kid’s Cupcake Decorating area is open for your mini bakers, and there’s plenty to do and see (and eat)!

Do children need a ticket?
Yes, to comply with NSW health regulations and ensure the correct numbers of people at the expo, everyone needs a ticket – no matter what age. For children under 12, you’ll find a free ticket you can add to your cart when you nab your own tickets. This allows us to accurately count how many people come through the door at Sweet Expo, and make sure we have some fun activities available for our little bakers too!

Will you have classes and workshops?
This year we’re working on something a little different to replace our workshops and ensure we’re able to operate safely – information will be released closer to the expo!

When will workshops go on sale?
Most Sweet Expo workshops go on sale when tickets go on sale.

What can I expect to see on the Cake Decorating Stage?
Demonstrations on the Cake Decorating Stage cover a huge range of topics that our visitors have requested. Last year our demonstrators covered everything from how to make the perfect swiss meringue buttercream to how to create a gravity defying cake design, air brushing with edible food colour and even how to make and use a sturdy ganache!

What is the demo stage?
Our demo stage runs short and sweet demonstrations hosted by exhibitors at Sweet Expo. Last year’s demos included how to stencil cakes, how to apply a lustre finish to cakes, cutting your cakes into perfect layers, piping buttercream flowers and even how to paint your cakes with edible food colour.

What can I expect to see on the Baking Stage?
Demonstrations on the Baking Stage include everything delicious desserts! Last year our demonstrators included macaron, vegan desserts, marshmallow and how to make the perfect swiss meringue buttercream every time!

What’s On at Sweet Expo

Kitchen gadgets, cake decorating tools, and everything you need to be Australia’s greatest baker or caker in your own kitchen! Our exhibitor list will be released and updated as new sweet exhibitors join in closer to the expo!

Sweet Market
This is where the sweet stuff is! Macarons, cakes, donuts and more, buy treats to eat at the expo and treats to take home – there’s something delicious for everyone!

Handmade & Small Batch Market
#shoplocal and #supportsmall at our market stalls filled with locally produced small batch food and drink (like chai tea and baking mixes), and specially curated handmade products like candles that smell good enough to eat!

Free Demonstrations
Free hourly demonstrations run all day on the Cake Decorating Stage, Baking Stage and Demo Stage. Details of demonstrations are released closer to the date to help you plan your day at Sweet Expo. Expect to see everything from the perfect buttercream to turning your cakes into canvas with an airbrush and edible inks!

You said something about lunch?
This year you’ll have more savoury options to cleanse the palette between freak shakes and organic chocolate donuts!

Are there allergen free options available?
Our team works hard to ensure there are a variety of gluten free and dairy free options for visitors. This year is no different, and as we confirm our Sweet Market vendors we’ll list them in the shopping directory and let you know what allergen free options are available.

What’s a handmade market got to do with Sweet Expo?
The handmade market at Sweet Expo is a part of our commitment to supporting local small businesses. Stalls in the market sell a small range of either mostly locally produced or locally handmade items that we’ve curated to either be something we think you (our visitors) will really love, products that are related to Sweet, or small batch producers.

Will there be a cake decorating competition at Sweet Expo this year?
No, we haven’t had enough interest in running another cake decorating competition. Instead the space is used for more things to do while you’re at the expo!