About Sweet Expo

What is Sweet Expo?

Sweet Expo brings the pages of Sweet Magazine to life in a two day live event filled with cake decorating and baking demonstrations, shopping, ideas for your next celebration, and a sweet market filled with delicious eats! It’s a must-attend day out for lovers of baking, foodies with a sweet tooth, and anyone who loves to celebrate!

Shop the latest kitchen gadgets and cake decorating tools, eat your way through a market filled with pop up bakeries, ice creameries, chocolatiers and more, and learn from local chefs and cake decorators at hourly demonstrations on our three stages.

Where is Sweet Expo Sydney 2019?
Sweet Expo 2019 will go ahead at the Horden Pavillion, Moore Park if we get enough interest from exhibitors.

How do I get to Sweet Expo Sydney 2018?
Due to the high volume of visitors to Sweet Expo Sydney, we highly recommend using public transport.

Doors opened late last year, what are you doing to ensure you open on time?
It’s important that aisles are clear so that the expo is safe for visitors to walk through. Last year a few exhibitors had been busy unpacking and lost track of time, with products and boxes in the aisles. We’ve worked with the Horden Pavillion to allow exhibitors to stay longer the night before so they’re in less of a rush the morning of the expo, and you can get through the door and shopping ASAP!

We also had a problem with our ticket scanners, which we’ve replaced and thoroughly tested to ensure we don’t have further delays!

Tickets + Workshops

Where do I buy tickets?
Sweet Expo Sydney 2019 Tickets will go on sale to the general public in April. Special early bird pricing is available to subscribers and previous ticket holders, keep an eye on your inbox mid-March!

I need to change the day of my ticket, what do I do?
Go to your order in Eventbrite and use the ask a question function, one of our team members will help you switch days.

What’s included in my ticket?
Sweet Expo Sydney Tickets give you access to the expo – a festival of food and fun! Tonnes of shopping awaits with our pop up shops running demonstrations during the day. Wander the Handmade and Small Batch Market to discover new products and gifts while you #shoplocal and #supportsmall. Watch free demonstrations running all day on three stages. Participate in hands on workshops and classes, and maybe even a spot of high tea!

Can you spend a whole day at Sweet Expo?
Absolutely! Doors open at 9am and demos start at 9:15am. With three stages dedicated to cake decorating and baking there’s 24 free demonstrations running hourly all day long. There’s hours to be spent shopping new gadgets, tools, books and more, and buying delicious treats, and 20 affordable hands-on workshops run each day ranging from short and sweet 45 minute classes to 90 minute sessions! We’ve got more lunch options for you this year too, so you can shop till you drop, then shop some more!

Should I come on Saturday or Sunday?
We know that weekends are busy and filled with sports, birthday parties, and fun family plans, so Sweet Expo demonstrations and workshops are the same on each day. Whether you come at 9am on Saturday, or 2pm on Sunday, there’s plenty to see, do, shop, eat, and learn at Sweet Expo!

Is Sweet Expo Kid Friendly?
Yes! As well as teaching some great hands on skills and techniques for adults, our Create + Take classes are fantastic fun for little hands. We have cupcake decorating for your little baker, and plenty to do and see (and eat)! Our only suggestion is to leave your prams at home if you can and opt for baby carriers at the expo as it can get quite crowded.

Do children need a ticket?
Yes, all kids coming to Sweet Expo need a ticket. For children under 12, you’ll find a free ticket you can add to your cart when you nab your own tickets. This allows us to accurately count how many people come through the door at Sweet Expo, and make sure we have some fun activities available for our little bakers too!

Will you have classes and workshops?
Yes! In Sydney this year we’ve increased the number of classrooms with more hands on workshops covering everything cake decorating and party so you can indulge all of your creative urges!

When will workshops go on sale?
Workshops go on sale when tickets go on sale, you’ll find them all listed on our website too. Keep an eye on your inbox, our Instagram feed, and RSVP to the Facebook Event for all the updates!

What can I expect to see on the Cake Decorating Stage?
Demonstrations on the Cake Decorating Stage cover a huge range of topics that our visitors have requested. Last year our demonstrators covered everything from how to make the perfect swiss meringue buttercream to how to create a gravity defying cake design, air brushing with edible food colour and even how to make and use a sturdy ganache!

What is the demo stage?
Our demo stage runs short and sweet demonstrations hosted by exhibitors at Sweet Expo. Last year’s demos included how to stencil cakes, how to apply a lustre finish to cakes, cutting your cakes into perfect layers, piping buttercream flowers and even how to paint your cakes with edible food colour.

What can I expect to see on the Baking Stage?
Demonstrations on the Baking Stage include everything delicious desserts! Last year our demonstrators included different kinds of fail proof meringue, incredible towers of chocolate, tarts and even giant macarons!

What’s On at Sweet Expo

Kitchen gadgets, cake decorating tools, and everything you need to be Australia’s greatest baker or caker in your own kitchen! Our exhibitor list will be released in March and updated as new sweet exhibitors join in!

Sweet Market
This is where the sweet stuff is! Macarons, cakes, donuts and more, buy treats to eat at the expo and treats to take home – there’s something delicious for everyone!

Handmade & Small Batch Market
#shoplocal and #supportsmall at our market stalls filled with locally produced small batch food and drink (like chai tea and baking mixes), and specially curated handmade products like candles that smell good enough to eat!

Free Demonstrations
Free hourly demonstrations run all day on the Cake Decorating Stage, Baking Stage and Demo Stage. Details of demonstrations are released closer to the date to help you plan your day at Sweet Expo. Expect to see everything from the perfect buttercream to turning your cakes into canvas with an airbrush and edible inks!

You said something about lunch?
This year you’ll have more savoury options to cleanse the palette between freak shakes and organic chocolate donuts!

Are there allergen free options available?
Our team works hard to ensure there are a variety of gluten free and dairy free options for visitors. This year is no different, and as we confirm our Sweet Market vendors we’ll list them in the shopping directory and let you know what allergen free options are available.

What’s a handmade market got to do with Sweet Expo?
The handmade market at Sweet Expo is a part of our commitment to supporting local small businesses. Stalls in the market sell a small range of either mostly locally produced or locally handmade items that we’ve curated to either be something we think you (our visitors) will really love, products that are related to Sweet, or small batch producers.

Will there be a cake decorating competition at Sweet Expo this year?
No, we haven’t had enough interest in running another cake decorating competition. Instead the space is used for more things to do while you’re at the expo!