About Sweet Expo

What is Sweet Expo?

Sweet Expo brings the pages of Sweet Magazine to life in a two day live event filled with cake decorating and baking demonstrations, shopping, ideas for your next celebration, and a sweet market filled with delicious eats! It’s a must-attend day out for lovers of baking, foodies with a sweet tooth, and anyone who loves to celebrate!

Shop the latest kitchen gadgets and cake decorating tools, eat your way through a market filled with pop up bakeries, ice creameries, chocolatiers and more, and learn from local chefs and cake decorators at hourly demonstrations on our three stages.

Sweet Expo doors open Saturday 18th August and Sunday 19th August at the Royal Hall of Industries, Moore Park. Join us for a day filled with caking, baking, and more from 9:00am – 4:30pm.

Where is Sweet Expo Sydney 2018?
This year Sweet Expo will be at the Royal Hall of Industries, Moore Park.

How do I get to Sweet Expo Sydney 2018?
Due to the high volume of visitors to Sweet Expo Sydney, we highly recommend using public transport. Find out more about getting to Sweet Expo here.

It was SO busy at Sweet Expo last year, what are you doing to manage crowds?
It was crazy busy, wasn’t it?? While we did our best to manage crowds over the weekend, we don’t want to be closing doors again. We decided the best solution to this problem was a bigger venue. We’ve relocated to the Royal Hall of Industries which is double the size of last year’s venue. This was something we were able to do in Melbourne to great success, so we know it’s going to be more comfortable, easier to see everything that’s happening, talk to the experts running their pop up shops, and you’ll be able to stay longer to take in the free demonstrations and enjoy a sweet feast!

Speaking of our demonstration stages and delicious treats, there’s more seating at stages and more places to rest and enjoy lunch and dessert. Generally, more room everywhere!

You had to close the doors last year?
We did! And it wasn’t fun for anyone. This year we have a much more seamless entry process (also trialled in Melbourne last year), which means you’ll get in the door as quickly as possible, and off to the demos you plan on watching!

Tickets + Workshops

Where do I buy tickets?
Sweet Expo Sydney Tickets are now on sale! Buy now to get early bird pricing available online only.

I need to change the day of my ticket, what do I do?
Go to your order in Eventbrite and use the ask a question function, one of our team members will help you switch days.

What’s included in my ticket?
Sweet Expo Sydney Tickets give you access to the expo – a festival of food and fun! Tonnes of shopping awaits with our pop up shops running demonstrations during the day. Wander the Handmade and Small Batch Market to discover new products and gifts while you #shoplocal and #supportsmall. Watch free demonstrations running all day on three stages. Participate in hands on workshops and classes, and maybe even a spot of high tea!

Can you spend a whole day at Sweet Expo? 
Absolutely! Doors open at 9am and demos start at 9:15am. With three stages dedicated to cake decorating and baking there’s 24 free demonstrations running hourly all day long. There’s hours to be spent shopping new gadgets, tools, books and more, and buying delicious treats, and 20 affordable hands-on workshops run each day ranging from short and sweet 45 minute classes to 90 minute sessions! We’ve got more lunch options for you this year too, so you can shop till you drop, then shop some more!

Should I come on Saturday or Sunday?
We know that weekends are busy and filled with sports, birthday parties, and fun family plans, so Sweet Expo demonstrations and workshops are the same on each day. Whether you come at 9am on Saturday, or 2pm on Sunday, there’s plenty to see, do, shop, eat, and learn at Sweet Expo!

Is Sweet Expo Kid Friendly?
Yes! As well as teaching some great hands on skills and techniques for adults, our Create + Take classes are fantastic fun for little hands. We have cupcake decorating for your little baker, and plenty to do and see (and eat)! Our only suggestion is to leave your prams at home if you can and opt for baby carriers at the expo as it can get quite crowded.

Do children need a ticket?
Yes, all kids coming to Sweet Expo need a ticket. For children under 12, you’ll find a free ticket you can add to your cart when you nab your own Super Dooper Early Bird tickets. This allows us to accurately count how many people come through the door at Sweet Expo, and make sure we have some fun activities available for our little bakers too!

Will you have classes and workshops?
Yes! And after feedback from Sydney last year, we trialled some shorter and more affordable workshops in Melbourne that were a fantastic hit (thanks for being such great guinea pigs Melbourne friends)! In Sydney this year we’ll have more hands on workshops covering everything cake decorating and party so you can indulge all of your creative urges!

When will workshops go on sale?
Most workshops and classes will go on sale in June and we’ll continue to add classes and workshops right up until the expo in August. Keep an eye on your inbox, our Instagram feed, and RSVP to the Facebook Event for all the updates!

What can I expect to see on the Cake Decorating Stage?
Demonstrations on the Cake Decorating Stage cover a huge range of topics that our visitors have requested. Last year our demonstrators covered everything from how to make the perfect swiss meringue buttercream to how to create a gravity defying cake design, air brushing with edible food colour and even how to make and use a sturdy ganache!

What is the demo stage?
Our demo stage runs short and sweet demonstrations hosted by exhibitors at Sweet Expo. Last year’s demos included how to stencil cakes, how to apply a lustre finish to cakes, cutting your cakes into perfect layers, piping buttercream flowers and even how to paint your cakes with edible food colour.

What can I expect to see on the Baking Stage?
Demonstrations on the Baking Stage include everything delicious desserts! Last year our demonstrators included different kinds of fail proof meringue, incredible towers of chocolate, tarts and even giant macarons!

What’s On at Sweet Expo

Kitchen gadgets, cake decorating tools, and everything you need to be Australia’s greatest baker or caker in your own kitchen! Check out the current list of exhibitors here and check back regularly as we announce more exhibitors!

Sweet Market
This is where the sweet stuff is! Macarons, cakes, donuts and more, buy treats to eat at the expo and treats to take home – there’s something delicious for everyone!

Handmade & Small Batch Market
#shoplocal and #supportsmall at our market stalls filled with locally produced small batch food and drink (like chai tea and baking mixes), and specially curated handmade products like candles that smell good enough to eat!

Free Demonstrations
Free hourly demonstrations run all day on the Cake Decorating Stage, Baking Stage and Demo Stage. Details of demonstrations are released closer to the date to help you plan your day at Sweet Expo. Expect to see everything from the perfect buttercream to turning your cakes into canvas with an airbrush and edible inks!

You said something about lunch?
This year you’ll have more savoury options to cleanse the palette between freak shakes and organic chocolate donuts! 

Are there allergen free options available?
Our team works hard to ensure there are a variety of gluten free and dairy free options for visitors. This year is no different, and as we confirm our Sweet Market vendors we’ll list them in the shopping directory and let you know what allergen free options are available.

What’s a handmade market got to do with Sweet Expo?
The handmade market at Sweet Expo is a part of our commitment to supporting local small businesses. Stalls in the market sell a small range of either mostly locally produced or locally handmade items that we’ve curated to either be something we think you (our visitors) will really love, products that are related to Sweet, or small batch producers.

Will there be a cake decorating competition at Sweet Expo this year?
No. Last year we didn’t get many entries, and then only half of the entered cakes were delivered for display so we won’t be going ahead with the competition this year. Think you can help us with a cake decorating competition, get in touch and let us know your ideas!